Objective:
To expand the perception of Hoopes Vision beyond just a LASIK provider and to emphasize their comprehensive expertise in vision correction surgery.
Challenge:
Hoopes Vision was largely recognized for their LASIK procedures, but they offer a wide range of advanced vision correction surgeries and technologies that were not being fully appreciated by prospective patients.
Strategy:
The website redesign focused on educating potential clients about the full spectrum of innovative vision correction procedures available at Hoopes Vision. By delivering clear, accessible information and emphasizing the state-of-the-art technology and personalized patient care, the new design aimed to position Hoopes Vision as a leader in comprehensive vision correction.
Execution:
- Intuitive Navigation: Created distinct sections for each type of surgery and related services to make information easy to find.
- Educational Content: Developed in-depth content for each procedure, highlighting benefits, safety, and technological advancements.
- Patient-Centric Focus: Included real patient stories, testimonials, and the facility’s history to build trust and connection.
- Visual Design: Integrated modern design elements, visuals of the technology and facility, and interactive features to engage users.
- Clear Calls to Action: Strategically placed prompts to learn more, book consultations, or participate in a LASIK study to drive patient engagement.
Results:
Post-redesign, Hoopes Vision saw an increase in requests for a wider range of services, signifying that patients were better informed about the full suite of offerings. The clarity of content and improved usability led to a competitive edge in the market, with more users choosing Hoopes Vision for their advanced vision correction needs.
Conclusion:
The website overhaul for Hoopes Vision successfully transformed their online presence, accurately reflecting their position as a pioneering, full-service vision correction facility. The blend of detailed medical information with humanizing elements like patient stories created a holistic online experience that resonates with patients seeking cutting-edge, yet personalized vision care.
