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To expand the perception of Hoopes Vision beyond just a LASIK provider and to emphasize their comprehensive expertise in vision correction surgery.


Hoopes Vision was largely recognized for their LASIK procedures, but they offer a wide range of advanced vision correction surgeries and technologies that were not being fully appreciated by prospective patients.


The website redesign focused on educating potential clients about the full spectrum of innovative vision correction procedures available at Hoopes Vision. By delivering clear, accessible information and emphasizing the state-of-the-art technology and personalized patient care, the new design aimed to position Hoopes Vision as a leader in comprehensive vision correction.


  • Intuitive Navigation: Created distinct sections for each type of surgery and related services to make information easy to find.
  • Educational Content: Developed in-depth content for each procedure, highlighting benefits, safety, and technological advancements.
  • Patient-Centric Focus: Included real patient stories, testimonials, and the facility’s history to build trust and connection.
  • Visual Design: Integrated modern design elements, visuals of the technology and facility, and interactive features to engage users.
  • Clear Calls to Action: Strategically placed prompts to learn more, book consultations, or participate in a LASIK study to drive patient engagement.


Post-redesign, Hoopes Vision saw an increase in requests for a wider range of services, signifying that patients were better informed about the full suite of offerings. The clarity of content and improved usability led to a competitive edge in the market, with more users choosing Hoopes Vision for their advanced vision correction needs.


The website overhaul for Hoopes Vision successfully transformed their online presence, accurately reflecting their position as a pioneering, full-service vision correction facility. The blend of detailed medical information with humanizing elements like patient stories created a holistic online experience that resonates with patients seeking cutting-edge, yet personalized vision care.