Generate Additional Non-Dues Revenue and Add Value for Members.
All associations have ambitions, missions, and vision statements. However, financial challenges can make it difficult, sometimes impossible, for organizations to accomplish their goals. Association dues are a dependable and steady income, but on average, they make up only 39% of an association’s total revenue. That other 61% is where non-dues revenue comes in.
Non-dues revenue can help associations:
Boost your non-dues revenue stream with Eyecandi’s State Affiliate program.
What is the Eyecandi State Affiliate program?
When a member purchases Eyecandi using the unique GWCO Eyecandi affiliate link, the State Affiliate will earn a monthly royalty of $5.00 per user for the life of the Eyecandi subscription.
State Affiliates (Alaska, Arizona, California, Colorado, Hawaii, Idaho, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming) will earn a Royalty when a member makes a purchase.
Royalty and Payout Breakdown
The Eyecandi State Affiliate Program structure:
Full Royalty
$10.00 per purchase
Split Royalty State
$5.00 paid to State Affiliate
Split Royalty GWCO
$5.00 paid to GWCO (Administrator Cost Coverage)
NOTE: GWCO will distribute Royalty to State Affiliate quarterly
Here is an example purchase and payout process.
How does the Eyecandi affiliate program benefit the State Affiliate?
- Provide additional non-dues revenue stream for State Affiliate
- Advertising opportunities for eyewear vendors and partners
- Attract and retain members
- Discount on Eyecandi
- Members receive 25% off Eyecandi monthly subscription
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- Member Price $149.25
- NON-Member Price $199.00
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- Members receive 25% off Eyecandi monthly subscription
How does Eyecandi benefit State Affiliate Members?
Increase optical capture rate
- Display the entire eyewear line on the practice website.
- Make it convenient for customers to browse thousands of options quickly.
- Make it convenient for customers to locate independent eye care providers, request exam appointments, and find the eyewear they want.
- Capture business after hours.
Increase eyecare services
- Make it convenient for customers to request appointments for exams.
- Opportunity to gain long-term patients and new referrals.
Marketing tools
- Customers can interact with your practice through social media
- Advertise new eyewear lines, specific frames, and promotions
- Eyecandi will provide marketing graphics
Custom messaging is available on the Eyecandi platform
- Advertise new eyewear lines, specific frames, and promotions
- Advertising opportunities for vendors and partners.
How does State Affiliate promote Eyecandi to members?
Eyecandi will provide a unique GWCO Eyecandi Affiliate link and resources (Graphics for the website, banners, email blasts, newsletters, social media, and Google My Profile) for ongoing promotions.
Affiliate Link
- Add the link to State Affiliate home page. https://eyecandi.io/gwco/
- Add Eyecandi banners linking to the website’s unique GWCO Eyecandi Affiliate link.
- Use unique GWCO Eyecandi Affiliate links in email blasts, texts, digital newsletters, and blog sequences.
- Promote unique GWCO Eyecandi Affiliate link on social media platforms and Google My Business Profile
- Meetings and Events
What is Eyecandi?
Eyecandi is a fully-automated eyewear frames gallery developed to connect customers with your practice day or night.
Offices have set hours and limited inventory, and shoppers want more options and colors than a brick-and-mortar store can offer. Internet Influence Report from The Vision Council found over 44 percent of adults who purchased eyeglasses researched the type, style, ECP, and location online before they bought in person later.
It’s essential to be there when the customer is ready to make their buying decision. User research found that 43 percent of online shoppers have purchased or requested information after regular business hours, 23 percent at work, and 20 percent while in a car. It’s no different for your customers looking for eyewear.
